Wednesday, June 17, 2009

BREAKTHROUGH CASE STUDY 12: MUSICIAN EVOLVES INTO REALTOR

“I thought I had to give up my personal passion to be a successful Realtor.” - Jenny

SITUATION
When Jenny joined the Productivity Booster Coaching Program she had doubts that real estate was in her near future. She felt she was a musician and not a realtor. Music she knew well and felt comfortable in. Real estate had been an emotional and financial roller coaster.

She was frustrated with the caliber of buyers and sellers she was attracting. They were not respecting her expertise or time. Jenny realized she needed systems and new clients.

OBJECTIVES/GOALS
Jenny’s objective in working with Linda Berger and the Productivity Booster Coaching Program was to make real estate work as a viable, successful occupation. She also wanted to treat it as a business.

SOLUTIONS
Working with Coach Linda, Jenny began by cleaning out her database. She was left with 20 solid people in her database.

From the start, Linda helped her to organize her current systems and develop new ones that challenged her. Linda introduced Jenny to time blocking and a daily “to do” list to back up her business goals. She began to build a solid foundation. Linda helped her discover some of her patterns that were not supporting her vision of life as a musician and business owner.

TASKS AND SYSTEMS TO REACH SOLUTIONS
During the coaching process of time blocking and getting Jenny’s business organized, different distractions started showing up. She became very frustrated with adhering to a schedule and started to get overwhelmed. She learned that frustration and being overwhelmed were two clever distractions that she unknowingly used to derail her focus to success.

AH HA BREAKTHROUGH MOMENT
After a few weeks in the Productivity Booster Program, Jenny had a revelation. She realized that she was afraid of being a successful, committed realtor because it might mean that she would then lose her recognition as a musician. That one “ah ha” moment released an emotional block and opened her up to accepting greater responsibilities that come with real estate success. She named the unspoken block and she hasn’t stopped since. As Linda suggests to her clients, Name It, Tame It, Claim It.

RELEASING AN EMOTIONAL BLOCK
After her defining “ah ha” experience, Jenny was then able to begin the journey to building her business as a solo realtor.

BREAKTHROUGH RESULTS
Jenny struggled through and followed a time-blocked schedule, built up a new client list, created a consistent marketing campaign, and wrote her operating manual for her real estate business. To this day Jenny consistently does 2-3 deals every month. She strictly follows her time blocked schedule and her systems which she tweaks when necessary.

Through working with Linda and the Productivity Booster Coaching Program, Jenny now knows her strengths and how to maximize them to increase her productivity. She consistently reveals and works through her distractions and creates success for herself and business each and every month.

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